Last updated: April 2026
This privacy policy explains how Jack Baddams (“I”, “me”, “my”) collects, uses, and protects your personal data when you visit www.jackbaddams.com or purchase a product or service through this website. I am the data controller for the purposes of UK GDPR and the Data Protection Act 2018.
1. What information I collect
When you book a walk, event, or demonstration through this website, I collect:
- Your name and email address
- Billing address and payment information (processed securely via WooCommerce — I do not store full card details)
- Details of what you have booked and when
If you contact me directly by email or through a contact form, I will also retain the contents of that correspondence.
2. How I use your information
I use your personal data to:
- Process and manage your booking
- Send you confirmation and relevant information about your event
- Contact you about any changes, cancellations, or important updates
- Send you information about future events and walk schedules, where you have not opted out (see section 4)
- Meet my legal and accounting obligations
3. Legal basis for processing
I process your data on the following legal bases under UK GDPR:
- Contract performance — to fulfil your booking and deliver the service you have purchased
- Legitimate interests — to contact past customers about similar upcoming events (the “soft opt-in” under PECR)
- Legal obligation — to retain certain records for tax and accounting purposes
4. Marketing emails
If you have purchased a place on a walk or event, I may contact you by email with information about future events and schedules. This is permitted under the Privacy and Electronic Communications Regulations (PECR) soft opt-in provision, as you are an existing customer and the content is directly relevant to what you previously purchased.
You can opt out of these emails at any time by clicking the unsubscribe link in any marketing email, or by contacting me directly at the address below. Opting out will not affect any transactional emails related to an active booking.
5. Sharing your data
I do not sell or share your personal data with third parties for their own marketing purposes. Your data may be processed by the following third parties solely in connection with operating this website and its services:
- WooCommerce / WordPress — for booking and payment processing
- Payment processors (such as Stripe or PayPal, depending on your payment method) — to handle transactions securely
These providers operate under their own privacy policies and data processing agreements.
6. How long I keep your data
- Booking and transaction records are kept for 6 years in line with HMRC requirements
- Marketing contact data is held until you unsubscribe or request deletion
- General correspondence is retained for as long as reasonably necessary
7. Your rights
Under UK GDPR, you have the right to:
- Access the personal data I hold about you
- Correct any inaccurate data
- Request deletion of your data, subject to legal retention requirements
- Object to processing based on legitimate interests
- Withdraw consent at any time where consent is the basis for processing
- Complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk if you believe your data has been handled unlawfully
To exercise any of these rights, please contact me using the details below.
8. Data security
I take reasonable steps to protect your personal data from unauthorised access or disclosure. My website uses SSL encryption, and payment data is handled by PCI-compliant third-party processors. I do not store full payment card details.
9. Cookies
This website uses cookies to support basic functionality and the WooCommerce shopping experience (such as maintaining your basket). No advertising or tracking cookies are used beyond what is necessary for the site to function. You can manage cookie preferences through your browser settings.
10. Contact
If you have any questions about this policy or how your data is handled, please contact:
Jack Baddams www.jackbaddams.com info@jackbaddams.com
This policy will be updated from time to time. The date at the top of this page reflects when it was last revised..